Growth Battlefield Background

From Founder to Founder: Real-World Guidance from 15 Years in the Battlefield

My journey from software engineer to CEO & founder of BetterSleep (sold to Teladoc & BetterHelp) has given me unique insights into the startup ecosystem.

I've been through it all - finding product -market fit, bootstrapping, building a high-impact team, getting over 60 millions downloads and achieving an eight-figure exit.

My experience in scaling under BetterHelp and Teladoc further sharpened my skills. Now, I'm ready to help you unlock your startup's full potential and steer it towards its ultimate success.

Startup & Growth Advisor

Services

  • Deep insights into developing and scaling mobile apps & websites and optimizing for your business model.

  • Comprehensive experience in driving startup efficiency, from strategy and execution to recruitment and culture building.

  • Expertise in bootstrapping, achieving profitability, and financial planning, including exit strategies and shareholder management.

  • Proficient in performance marketing strategies, emphasizing the measurement of Return on Ad Spend (ROAS).

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